Rekto DigitalInsightsIdea to launch
From idea to launch: how we build a software product and keep it running
Updated October 16, 2026 · By the Rekto Digital team
We have taken seven products from a blank page to live: three web products, two Android games and two Android apps. This is the process our team follows, and the one we use when we build with partners.
Where does a good product start?
With a problem people already struggle with or already pay to solve, not with a technology. PlankCAD started from custom woodworking shops losing money on quotes. Cartoon It started from gifts that feel generic. LEVEL started from face-analysis apps that rate people instead of helping them.
What goes into the first version?
- The one job the product must do well, and nothing that can wait.
- Payments from day one if people will pay, so you learn early whether they do.
- Automated tests on the parts that must never break, such as pricing or a checkout.
- A website that explains it, built to be found in search and AI answers.
What does running a product involve?
- Hosting and monitoring, so it stays up.
- Store listings, payments and privacy kept in line with what the product really does.
- Support: answering the people who use it.
- Updates decided by real usage: new features, new languages, new markets.
How do we work with partners?
The same way. We start by understanding the problem and who has it, agree on a focused first version in writing, build it in short steps you can see and test, and launch it. After launch we can keep running it with you, or hand it over with everything documented.
Quick answers
How long does it take to build a first version of a software product?
It depends on what the product must do. We agree on the scope of a focused first version in writing before we start, and we build it in short steps you can see, so you always know where it stands.
Which products has Rekto Digital built?
Rekto Digital built and runs LEVEL (AI style analysis), PlankCAD (estimating software for woodworking shops), Cartoon It (comic gifts from your photos), two Android games, Meow Jar and Plonk, and two Android apps, Kind PDF and Gatekeep.
Can Rekto Digital build our product?
Yes. We build SaaS products, web apps, mobile apps and games and AI features with founders and businesses, and we can keep running them after launch. Tell us about your idea on our Work with us page.
Want this done for your product?We build, publish and improve software, apps, games and websites with founders and businesses.